Homebuyer Campaign
Learn all about the Homebuyer Campaign
Ideal Customer: Any buyer
Campaign timing: 12 emails sent over 34 days
Email 1 (Day 1)
Synopsis: Offers an introduction about working together on a home loan
CTA: Financial Benefits of Homeownership
Text: Hi, this is John from ABC Mortgage. I sent you some info to prepare you for buying a home. I am excited to help you on this journey!
Email 2 (Day 4)
Synopsis: Encourages customer to determine the things they want in a home
CTA: Making Your Best Offer on a Home
Email 3 (Day 7)
Synopsis: Gives the borrower tips on how to keep their financial profile steady while they search for homes
CTA: Credit Scores Explained
Text: Hi, this is John from ABC Mortgage. Have you been thinking about what you may want in your home? Let me know how I can help.
Email 4 (Day 10)
Synopsis: Reviews different parties involved in the home loan process
CTA: Mortgage Terminology
Email 5 (Day 13)
Synopsis: Lets borrower know what to expect from the LO
CTA: Four Steps to Finding the Right Neighborhood for You
Text: Hi, this is John. I am ready to give you a great home loan experience. Let me know what questions I can answer.
Email 6 (Day 16)
Synopsis: Provides tips on how to keep credit in check while searching for a home
CTA: Paperwork Needed For Your Loan
Email 7 (Day 19)
Synopsis: Lets borrower know the LO is there to help them with anything they need
CTA: Become an Excellent Homebuyer in 10 Easy Steps
Text: Hi, this is John from ABC Mortgage. How is the search for your home going? Call me today!
Email 8 (Day 22)
Synopsis: Checks in to see if borrower has found a home
CTA: Tax Benefits of Homeownership
Email 9 (Day 25)
Synopsis: Inquires about how the home search is coming along
CTA: How Credit Scores Help Secure a Mortgage
Text: Hi, this is John from ABC Mortgage. Checking in on you. How are things going?
Email 10 (Day 28)
Synopsis: Checks in and tells borrower the LO is there to help with any questions or concerns
CTA: What to Look for in a New Home
Email 11 (Day 31)
Synopsis: Reminds borrower of what the LO has to offer and that the LO is there to answer any questions
CTA: Five Things to do Before Moving into a New Home
Email 12 (Day 34)
Synopsis: Lists what the borrower can expect when choosing this lender
CTA: Trust Me to Pilot You Through Your Loan
Text: Hi, this is John from ABC Mortgage. Let’s talk about your home purchase. When works for you?